7 best practices for great landing pages
You probably know that if you're advertising a product or service you should create a specific page that your potential customers will land on once they click your ad. "Landing pages" narrow the focus of what action you want the potential customer to take, increases conversion rates, and makes it easier for you to track your ads. What you might not know is exactly what makes up a good landing page. The folks over at Brafton have created this handy infographic which outlines 7 best practices to follow when creating a landing page.
Write action-orientated copy
Use Contrasting call to action colors
Remove the navigation menu
Use images and videos
Request the right amount of information
Keep it simple
Always be testing
For more information see the infographic below or read the original blog post from Brafton.