Are You On Trend With 2019's Colors?
The use of color plays an important role in graphic design and marketing; it sets a mood, it tells a story, and it directs a consumer’s actions – sometimes without them even knowing it.
Like most trends, the popular color changes with the times. Cavemen (and women!) painted with ocher/red because that was all they had available. Later, lapis lazuli was a prized color of the ancient Egyptians, and in the Renaissance era the pigment was so valuable and difficult to obtain it was nearly as valuable as actual gold.
The elegant look of the Art Deco era in the 1920s was known for black, silver, gold, and white, and the 1950s brought us pastels – mint green, pink, pale yellow, and turquoise. Anyone that has ever walked into a house built in the 50s will be able to envision the Pepto-Bismol-pink bathroom popular at the time, and don’t even get us started with the rust-orange, avocado-green, and mustard-yellow colors from the 70s!
So, what does the world of color bring us for 2019? Pantone (a company that created the Pantone color matching system) has announced that their color for the new year is Living Coral. Their website states that Living Coral, Welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits…Living Coral embodies our desire for playful expression. Representing the fusion of modern life, Pantone Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
Alternately, Shutterstock (one of the most popular online stock photo sites), analyzed billions (yes, billions with a “B”) of searches and downloads and have announced the three fastest growing color trends for 2019 – UFO Green, Plastic Pink, and Proton Purple.
If the color names sound futuristic, it’s fitting as these colors are considered, tech-inspired, turbo-charged, and bold. The infographic below highlights examples of how these colors are being used in art and graphic design, as well as the most popular colors in various countries.
So as you embark on new marketing and graphic design projects this new year that might call for a modern vibe, you might try one of these colors!